In a previous article we discussed why every adult, regardless of age, should develop a personal brand. To recap, the three primary reasons are:
1. It separates you from others, and distinguishes you from the crowd.
2. It makes a promise to others that you have a strong foundation, that know who you are, and that you will be the same in the future. It exudes confidence.
3. It keeps you focused on who you are and helps you to maintain the highest standard for yourself day after day.
Since we have established why a personal brand is important, we will now begin the process of creating a personal brand, brand YOU. Remember, no two people are exactly the same. You are uniquely different from every other person in the world. Your DNA proves this, as do your fingerprints. Your personal brand should similarly distinguish you from every one else.
There are five distinct areas YOU should focus on when building your personal brand:
1. What YOU value. Your personal brand identifies who you are, as opposed to what you do. Values ultimately reflect what is most important to you. Integrity, for example, indicates that you place a very high value on being thorough and not cutting corners. You also project an aura of honesty and sincerity.
This first step is critical in the building process of a personal brand as it lays the foundation for everything else. It is very important to take the time to consider and write down those values that guide you each and every day. Do not assume that others hold the same values. You might ask yourself something along the lines of what do I stand for? Then list at least ten core values that you will not compromise.
If you have children or grandchildren, it might be of value to ask yourself, what do I want my (grand)children to know me for? As you think about this, you might consider the importance of keeping your word, or the value you place on education and knowledge.